2% Realty Mission Statement
To provide full real estate services dedicated to making the buying and selling of real estate as cost effective as possible by allowing clients to keep more of their investment.
2% Realty Vision Statement
The 2% Realty vision is "to be the best real estate services company, providing the best service in the industry, while saving our client's money."
Our corporate vision reflects our unique culture, services, and level of support that we bring to our clients, our colleagues, and our communities.
The unique level of services that we are able to provide at a favorable rate to our clients is most important. As we continue to expand as an organization, the more our market share grows, which means our level of services must evolve with it. Our desire to provide our clients with accurate information and advice is built on our awareness of cultural and political changes. We strive to be a source and leader of industry knowledge. Our management teams and our realtors are committed to personalized service before, during, and after every real estate transaction. This clearly demonstrates our culture as people who are diligent in our efforts. We seek long-term relationships with our clients. During periods of market variability, we insure that our clients understand how important it is to make smart financial and personal decisions.
2% Realty Beliefs
Our Beliefs:
- Teamwork - To value each other as individuals as well as partners.
- Synergy - The collaborative effort of our energies to create the power of unity.
- Unity - To always remember that the whole is greater than any individual part.
- Self - Mastery - Never stop seeking knowledge.
- Growth - Busting Through!!!! Where Ceilings become Floors.
- Exceeding Expectations - Never stop growing and expanding.
- Purposeful - Intense Sense of Direction.
- Big Why - Knowing what's important so you achieve what matters.
- Discovery - Discovering who we are so we know what drives us.
Our Perspective: A place where industry leading professionals gather to achieve more as a team than they could as individuals. A business that raises the bar, changes traditional methods of real estate, and sets a new example for service and fees. A company that shows leadership and excellence amongst the real estate community by striving to better themselves with every member and client.
Why 2% Realty
WHY JOIN THE EVOLUTION?
You have chosen a career in Real Estate: now what?
Whether you're an industry veteran or just starting your education & licensing, you've probably noticed the real estate industry is a crowded marketplace where agents need a "differentiator" or an "edge" to stand out from the crowd of competition vying for business. There's no question that lower price and better service are two killer ways to set yourself apart from competitors in just about any industry.
Achieving both lower prices and better service while turning an advantageous profit is tough! It usually requires leveraging innovation or technology to handle a larger volume of business than your competition, streamlining processes to better serve your clients' actual needs, and reducing your own workload. This has been the secret recipe for the success of many businesses across a diverse range of industries. Now, 2% Realty has cracked the code to achieve higher volumes of business with greater success - the recipe book is in your hands!
IF A COMMISSION DROPS IN THE MARKETPLACE DOES ANYBODY HEAR IT?
2% Realty isn't the first brokerage to advertise lower commissions and we aren't the only brokerage innovating in today's fast-paced marketplace. It's humbling because current business culture seems to worship the "bright idea / eureka" conception of entrepreneurism; in practice, success requires much more than a good idea.
Being that 2% Realty is one of the most successful "New Model" brokerages, what does it take to build success besides a good idea?
The answer is practice, proof, and a message that travels far and wide (plus good luck and persistence)!
Hyperbolic and exaggerated claims from businesses abound; the public is mostly immune and deaf to it by now. "Exceptional claims require exceptional evidence." The audience to your marketing wants proof! 2% Realty has an exceptional claim. We'll provide a superior service at a superior price and we even have proof! Through practice, learning, and experience, we've built a track record of success that proves our business model. With persistence, innovation, and lots of luck, we've achieved the rare and uncommon feat of a successful business breakthrough. As a 2% Realty team member, you can boast this success and back up your marketing with this hard-earned proof combined with the successful track record of the brokerage.
In today's world, no one takes the time to listen to advertisements. Now, you just need the world to stop and listen to your exceptional claim and the proof that backs it up.
The Power of 3 words:
- TWO - PERCENT - REALTY -
It describes our key advantage, it evokes questions, and it's memorable: It is the killer brand name!
The Power of Words + The Execution of Professional Brand Development
With all the great ideas, hard work, persistence, experimentation, learning, and planning that have made 2% Realty a success; name choice might seem trivial, but it isn't.
"Innovative Volume Based Low Commission Realty Inc." would never have made it big like we have.
This name gets heard and receives questions; it gets remembered and repeated.
Every time someone asks:
- Is it really just 2%?
- Does it really work?
- Do other agents work with you?
- Are you on MLS?
- Do you make any money?
- What does it mean?
- What do other agents charge?
- Is there a minimum home price?
- Do I need to buy with you as well?
You have an enormous opportunity to have a real conversation with a prospect who will likely share your story again with someone else. Ours is a story that is engaging and shareable. People like to talk about real estate and they like to be in the know. Ours is the story of the underdog, the game changer, the champion of the people. This is a message that travels. In today's lingo, it's "viral".
The power of the name and the brand will amplify the reception and the reach of every marketing initiative you undertake. This is true brand power that out dated and familiar brands cannot offer you.
With recent success, 2% Realty has invested heavily in bolstering the brand with professional graphic arts, innovative marketing products, and regional brand name recognition initiatives. With 2% Realty, these initiatives are much more powerful than other brokerages because of the inherent power of the name.