Week 4: Campaign Performance

WEEK 4 (CAMPAIGN PERFORMANCE)

There is a constant ebb and flow of marketing activities that start and end simultaneously. This is intentionally designed so a steady stream of online and offline interest is being generated, while ongoing promotion will make sure your property is getting in front of both consumers and to the agents representing those consumers.

  • Campaign results analyzed, and modifications made to ongoing marketing campaigns.
  • Facebook Ad Campaign to Likely to Move Residential Profile ends.
  • Facebook Campaign to promote Property Tour & Seller Interview Video ends.

IF OPEN HOUSE IS SCHEDULED

  • Open House Flyer designed for client to share with neighbors, friends & family.
  • Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
  • Client shares Facebook Event for Open House on their Facebook Page (and preferred social channels)
  • Open House posted on Craigslist.
  • Door Knocking Campaign by agent to share Open House Flyer with neighborhood.

ONGOING

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS so property will come up again at the top of searches.

Chapter 10: 8 Week Marketing Plan: Week 5