Week 7: Campaign Optimization

WEEK 7 (CAMPAIGN OPTIMIZATION)

As conducted in week 3 of the campaign, we'll let the efforts from the previous weeks do their work to get traffic and views. If a decision to host an Open House has been made, preparation and marketing for it will also take place.

  • Property photos re-posted on Craigslist.
  • Facebook Ad Campaign marketing price reduction ends.
  • Client shares 3 professional grade photos of their home on Facebook (and preferred social channels).

IF OPEN HOUSE IS SCHEDULED:

  • Open House Flyer designed for client to share with neighbors, friends & family.
  • Client shares Facebook Event for Open House on their Facebook Page (and preferred social channels)
  • Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
  • Open House posted on Craigslist.
  • Door Knocking Campaign by agent to share Open House Flyer with neighborhood.

ONGOING

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS so property will come up again at the top of searches.

Chapter 10: 8 Week Marketing Plan: Week 8