WEEK 5 (CAMPAIGN EVALUATION & RE-LAUNCH)
If there is insufficient interest in the property (lack of traffic & showings, negative feedback on value from people who toured the property), then a price reduction is most likely in order. Research and feedback from the market will give guidance on the price to market the home to sell it within the desired timeframe. Once a new price has been determined, the marketing campaign will be updated and a re-launch will take place.
- If online traffic is not converting into offline tours, then price must be re-assessed to attract more traffic.
- Company announces price reduction to its national network of real estate agents.
- Price updated and promoted on Featured Property Landing Page on company website.
- Price updated and promoted in the MLS.
- Price updated and promoted on Realtor.com.
- Price updated and Property Photos re-posted on Craigslist.
- New Facebook Ad Campaign marketing price reduction to Likely to Move and retargeting company traffic using Website Custom Audiences.
- Client shares link to Featured Property Landing Page on Facebook (and other preferred social channels).
ONGOING
- Featured Property on company website.
- Property promoted in the MLS.
- Showcase listing on Realtor.com.