#6 Testimonials Referrals & Repeat
Set up Drip Email / Contact Schedule
Make sure you set up a comprehensive, accurate, and appealing email marketing system for your business. If you only take on one marketing system in your real estate business, you should choose email marketing. You want to build a large, clean, and permission-based email list of both your current clients as well as potential clients. Send out useful market information on a monthly basis and also shared resource-based educational and fun information with them so they'll enjoy receiving your communications.
Ask for the referral
It's difficult for a client to refer new business your way when they don't know you're looking for new clients. Include in your newsletters, your email signature, your website, and your marketing material that you're always looking for referrals. Consider offering a gift or gratuity to people who refer prospects over to your business.
Record the Stats
Make sure you record your own statistics in your business so you always have up-to-date and accurate information about you and your brokerage. Leveraging the statistics can help you not only win new business, but also attract buyers and increase your amount of referrals and repeat clients.
Leverage Success
Make sure you advertise your successes. A great way to do this is to share your sold listings by posting them on Facebook ads. This will have a tremendous impact on your new listings and your ability to generate referral and repeat business. Also, see if your brokerage is running a #SellingWithSelfies Contest; clients could win a cash prize if they post a photo of themselves in front of the sold or listed sign on your Facebook page. You can go viral and people enjoy engaging in these types of engagement campaigns.