Setting up your Google My Business Profile
Usually the first stop on the buyer's journey. Setting up a Google My Business Profile will help you be seen to home-buyers looking for high-quality real estate agents. There are plenty of resources found on none other than Google itself letting you know exactly how to do this.
Google Keyword Research
Conducting thorough keyword research is a great way to improving your ranking in Google's search engine. With your customer profile in mind, think of what they'd type into Google to find your real estate services. Then, try incorporating those keywords into your website, article, and social media copy.
Google Analytics
Google Analytics is how you'll get to know your visitors. Are they more male or female? How old are they? What pages are they visiting the most? Where do they live? These are all questions that can be answered with Google Analytics so make sure you're using it with your website.