WEEK 8 (AGENT NETWORK RE-ENGAGEMENT)
From the very start, you will communicate with to your network of real estate professionals, both local and national, so they will communicate with their buyers. During this week you will reach out again to your agent network using a direct marketing message to get their attention and get market feedback on the property.
- HELP email sent to your local network of real estate agents.
- HELP social message sent to your national network of real estate agents.
- Property Tour & Seller Interview Video reposted to company's Facebook page.
- Client shares link to Featured Property Landing Page on Facebook (and other preferred social channels).
IF OPEN HOUSE IS SCHEDULED:
- Open House Flyer designed for client to share with neighbors, friends & family.
- Client shares Facebook Event for Open House on their Facebook page (and preferred social channels)
- Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
- Open House posted on Craigslist.
- Door Knocking Campaign by agent to share Open House Flyer.
ONGOING
- Featured Property on company website.
- Property promoted in the MLS.
- Showcase listing on Realtor.com.
- Re-order photos in MLS so property will come up again at the top of searches.
Chapter 11: Digital Marketing Guide: Introduction To Digital Marketing