WEEK 0 (CAMPAIGN SETUP & PRE-LAUNCH MARKETING)
You only have one chance to make a first impression with the consumer. Many agents and brokerages stumble on this step and cost their sellers real money when buyers don't value the home enough to make solid offers. So how can you avoid this misstep? Much of the property marketing campaign rests on the consumer's ability to find your property onlineÂ… and to find it with the right information. These pre-launch activities, therefore, are designed to seed the marketplace, optimize for SEO, and position the property for the best possible impression right out of the gate.
- Company branded "Coming Soon" real estate sign placed on property.
- Marketing Narrative and Lifestyle Story for the property, location, and neighborhood is drafted with client input.
- Marketing Copy for the property is distilled from the Marketing Narrative and Lifestyle Story.
- Featured Property Landing Page on company website.
- Professional-grade Photos (with address and description in the file name) uploaded to the Featured Property Landing Page.
- Property Tour & Seller Interview Video uploaded to YouTube and embedded on Featured Property Landing Page.
- Property posted to company's Facebook & Twitter pages.
- Facebook Ad Campaign starts marketing property (will run for 30 Days using 3 different images to split test for best response).
- Property Photos posted on local Kijiji/Craigslist.
- Client shares link to Featured Property Landing Page on Facebook (and other preferred social channels).
- Client shares post from company's Facebook page on personal profile.
- Showing System set up by attaching MLS record to lockbox.
WEEK 1 (CAMPAIGN LAUNCH)
Launch activities build on the Pre-launch phase by announcing the property's availability through a combination of online and offline channels. By using online marketing to connect with consumers and offline marketing to connect with real estate agents, your property gets the necessary exposure to prospective buyers.
- Announce new property on market to your national network of real estate agents.
- Property promoted in the MLS.
- Property Tour Video uploaded to MLS.
- Showcase listing on Realtor.com.
- Property Tour uploaded to Realtor.com.
- Property posted on company's Instagram page.
- Real Estate Flyer PDF designed for client.
- Client shares Real Estate Flyer PDF with neighbors, friends & family.
ONGOING
- Facebook Ad Campaign to people Likely to Move residential profile.
- Featured Property on company website.