Marketing Practices
With so many different ways to market your real estate business, it can be tough to decide where you should spend your hard-earned advertising dollars. First, decide if traditional or online methods of marketing are going to be best for you. Here's a hint: research shows that digital means of advertising are becoming much more effective than traditional forms.
Here's a chart showing you what we mean:
Here are some quick tips to build an effective digital marketing strategy:
- Understand your audience by creating a customer profile.
- Build a brand along with a unique brand message.
- Embrace digital tools & technology.
- Educate yourself on digital terms, programs, and tools.
- Develop a high converting website.
- Create an effective SEO strategy.
- Learn about the marketing campaign process.
- Use social media as a tool to drive traffic to your website.
Everything you need to know about creating an effective digital marketing strategy can be found in the 3% Realty Agent Digital Marketing Guide.