#4 Client Updates
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Showing Numbers & Web Hits
It&'s important to report to your clients on a regular basis. Keep your clients informed about the work you've done on their behalf. Make sure they're kept in the loop about the showings, the reactions from the potential home-buyers, as well as the traffic their property is getting on your online pages. Be sure to have your Google Analytics set up for your website or dedicated landing pages so that you can report on the specific amount of traffic they receive.
Reporting is an essential part of this business. Take extra time to come up with a well branded and attractive looking report for your client. Use a friendly message on a regular basis to let them know about all the work that is completed to date. Include the highlights of the challenges and what the next steps going forward are going to be.
Client communication is essential for client satisfaction. Keep up with your communication and report at least every two weeks.
Received Feedback
Share feedback you've received with your clients about their home, both good and constructive, on a regular basis. When sharing feedback, avoid offending them with critical remarks and instead, let them know opportunities for improvement at the next showing.
Comparative Sales & New Listings
Be sure to let your clients know about new local listings that come on the market as well as any changes in prices to current comparable properties. You'll need to stay up to date on this information to manage expectations with how the market is changing and what your clients may be able to expect.
Market Statistics
Be sure to send out a monthly market statistics newsletter to your subscribers. This shows you're on top of the current market and can educate and prepare prospects in their buying and selling decisions. Sending out a newsletter also helps you in the referral and repeat business area of your real estate career.